The fashion show in Zhytomyr is a remarkable phenomenon. Especially when models can become everyone who they want and the show itself is just the sky. Our story is for those who were not lucky enough to get on the fashion show from the Zhytomyr brand “Buty”.
The idea of a fashion show within the framework of the Youth Day was implemented by Yulia Kruchak, who Zhytomyr people know well as the director of the charity fund “ArTerapiia”. Julia is a creative person: she paints, writes poetry.
Fashion is a new project, which the young mother began to embody after the birth of a child. Once, Coco Chanel defined two modes of fashion: convenience and love. Actually, they motivated a fashion designer to create collections. The desire to have comfortable and stylish clothes, in which a comfortable and stylish woman can look at a walk with a child or in a movie, embodied in the idea, and the idea in life.
The first name of the brand, “Prosto i Harno”, described as much as possible the basic concept: simple things of laconic cut, accessories to them, to be beautiful – and everything. But the results achieved with the use of natural materials greatly expanded the creative space: the created models have demonstrated that any woman will have the opportunity to be different every time.
Experiments with fabrics, techniques and styles were given by the love of denim and flax: so unisex jeans and dresses appeared. With these usual and simple things it is worth changing the shoes or necklace – and casual turns into boho. And it turned out that due to the things that Julia creates, it can be different: free, stylish, romantic, active, crazy …
Just “Buty”! So the name of the brand was originated – laconic but very meaningful. The main thing is that with the speeches from the newly created brand, each Zhytomyr citizen will be able to emphasize his own brightness and individuality, because the models are made almost in an exclusive version: several pieces of one dress or skirt and individual orders.
Typically, models are selected for selection based on certain parameters, but not this time. The main criterion is to love your own city. Taste, style, creativity and the sea of pleasure – that’s what the audience saw on a podium set up at Mykhailivska Str., where ordinary Zhytomyr women and girls proved to be the original Zhytomyr style Buty.
Translated by Aliona Matushevich