Not the fact that you know this guy personally, but you did hear his voice. Silpo’s brandvoice, once the host of a popular radio station, claims that the voice is a great tool. However, voice alone is not enough to build effective communications. Today Vitaliy Kovtushenko is the founder of the OratorYClub, which unites those who want to master the life hacks of oratory. We talked about the crisis and opportunities, about places where they are looking for a lucky chance, and at the same time learned some secrets of building effective communications

«I am an empathic person – it is embedded in my work, on the one hand, and on the other hand it helps a lot to feel people, their mood. Right now I feel like quarantine is putting pressure on people. And so that there is no talk about 2021 – technology and all that, but enough of this offline… It turns out that the year we lived in new conditions online, but even the richest uncles, who wrote everywhere: «We will not spend a lot of money on offices», – are now thinking about how to hire specialists to restore communication… It is said that productivity in many businesses has dropped to 30%. And all because people have become «detached»: they do not know their team, do not see success, they do not include natural motivation, rivalry. You can’t set up for work at all, because you don’t dress like a banal person. You’re home. In the morning he got up, put on stretched sports pants, sat down in a chair and wriggled out of the company’s vice president or commercial director. But even at home you are distracted: your wife walks, the dogs run. That’s why now everyone misses offline, live meetings»

«For me, quarantine has opened up opportunities, played the role of a catalyst, an accelerator of the process: people quickly came to understand that you can’t go far online. In any case, we need to communicate, because no one lives in a vacuum – communication is needed everywhere. This skill is considered super-professional because there are no people who reach the top without mastering the ability to communicate… My club was just born in response to the wild demand for socialization for people. Many were on an emotional hunger strike because people rarely saw colleagues, friends or relatives due to quarantine. Psychologists from all over the world said that in the spring of 2021 the society will grow the maximum need to create clubs of interest, with common values. I haven’t read about it, but it turns out that my idea «fired» last summer. The first time seven people came to the club, the second – six, because there were people for whom the topic of communication was very important… When I opened my small modest ball, which is now gradually growing into a more serious educational project, I could only dream of scale. I thought that I would start implementing this project not earlier than in three years, but we are already scaling up. It has been two weeks since the plan was fully registered and is now at the stage of advertising and targeting»

«I think the competition is very good. All evolution is built on the eternal race in the natural world. Human progress also works only when there is competition, when there is a differential – a difference. Therefore, it is very important that people enter into natural, healthy, completely normal competition. Then our sports results will grow, certain business indicators will be higher. Because doctors compete with each other, want more recognition and the Nobel Prize, we have new medicine. Due to the fact that political scientists or sociologists compete with each other, they approach the question of the psychology of society and management in more detail. That is, if people do their job solely because of the motivation of good, good human ambition, society will benefit. That’s why I’m for competition. And although I don’t like upstarts, I don’t like modesty even more. I’d rather drink coffee with an upstart than with ten modest ones»

«A person’s fear of public speaking is mixed with «imposter’s syndrome», low self-esteem and fear of criticism. To explain how to get rid of it, I always talk about painting. Once upon a time, everyone drew using the experience of famous European schools. But at one point the Impressionists appeared, refusing to study and paint according to the classical canons of painting. They even held the brush in their hands in a different way – the spirit of revolution. All the critics of that time «drove barrels» on them, and now the paintings of the Impressionists are considered almost the most expensive. So people do not always know how to do it right, and not always a person with a diploma will do better. Motivation and knowledge are important. I say in the club: «You should know that you are coached by a person who has never been to a public speaking club». So I am a complete ignorant impostor who has managed to create a friendly community. I always say that the fear of public speaking is in second place among the ten basic human fears. And to teach not to be afraid to speak in public, it is very important to create an atmosphere where fear is leveled or minimized, and people will feel accepted, have positive social contact and the right feedback. Every time after the performances, such an atmosphere strengthens people, and fear recedes»

«I am sure that in 50% of cases people come to the club because they follow the environment, the community. Not that they’re looking for useful connections, though. Friendships are more important for people who attend the same club. In addition, within the community we manage to cover certain needs of people. And one of them is filling the intellectual vacuum. We can live in the circle of loved ones who may not be interested in what is important to you. That is why there is a desire to be among people with common interests. And where to find them? Of course, in such clubs»

«As a child I was always a soul of a company, without me nothing started in the yard. It seems that then my voice was quite squeaky, like all children. However, I always managed to see only good traits in people. Probably because of this I always managed to find a common language with people – almost never in conflict with anyone. And almost did not fight. In general, I believe that man was not created for fights. Our strength is not in fights, but in communication, in the fact that we know how to unite, to live with one idea… Our strength is intelligence and communication. And the better our language is developed, the better we publish the idea, the faster the world will change»

«I got on the radio in 2000, when I was 18 years old. Then I really dreamed of working there. When radio stations opened in Zhytomyr, it seemed to me that it was very cool: you speak, and everyone listens to you. But after listening, I was told that I would never work on the radio with such a voice. Everything is bad: voice, diction, intonation. I’m sure everything was even worse than I was told (Laughs). But I did not give up. The only thing available at that time was television. I really liked TV news representer Lyudmyla Dobrovolska. I started studying and repeated all the news after her. She read, and I played the whole series of information for her. I tried not to drop the letters, I began to understand how to adjust my breathing, where to salivate when you talk for ten minutes without a break. He trained for two years and in parallel studied the programs used on the radio to create advertising. And went to work on the radio to create advertising. He designed, created various videos, and then in parallel began to read them himself. When I heard from the announcers, I started to speak deftly… I worked on the radio for 12 years, but before that I could never imagine that I would earn a living by voice. I am an engineer by education, and I do not have any certificate. I’m just a practitioner who knows how to transfer skills»

«At first I became interested in public speaking, and then I went further – I have my own project called «Effective Communication Club». It’s about the result, about how to approach communication to get what you wanted. I teach you to feel free to communicate. The voice is the only tool of persuasion and the main tool of manipulation. Leader, politician – these are the professions where speech is always needed, in any case. Good speech is always charismatic, emotionally charged and confident. Now all my personal clients come mainly for tools. If I started with people who came to find out information, now I have more than 200 hours of personal consultations – I work with tops»

«A person who loves and knows how to perform – flexible, masters learning, open to everything new. The performance is a test of practice in a safe atmosphere. The brain does not see any difference between the game and reality – so we can experience all the necessary emotions and next time be ready for a similar situation in real life»

«We are used to postponing our experience and addressing the issue of professionalism. By getting practice on a certain topic, we already become better than a person from the street. That is, in any case, you can teach a certain number of people. You can help someone with your knowledge, someone can change your life… It’s not scary to admit that you don’t know something – we don’t have to know everything. When I don’t know something, I say, «People, I’m sorry. This is not my topic »… I am currently studying modern teaching methodology – I need to understand how to build my work so that students and clients achieve maximum results»

«I spend six or seven hours preparing for one lesson. It is very important to be able to interest the information, to keep the audience’s attention. I realized that there was a lot of information and few good teachers. A good teacher is a person who tries to minimize barriers to accepting and learning new information»

«If I believe in the afterlife and the rebirth of the soul, then I would choose our city again. Zhytomyr is compact, nothing terrible is happening here. I like the locals for their freedom of action and self-expression. And I don’t like the way trees are crowned»(Laughs)

«Radio Chanson, on which I worked for a very long time, is still dear to me, because there has always been complete freedom of action – we were not set cruel rules… For me, my own freedom is very important – in self-expression, time distribution, promotion. It is important for me to look the way I want, to work when I want and at the same time not to feel that I am lost at work. Now I have even higher requirements for work. The condition remains the same – freedom, but now I am most determined to benefit others. When students write that they are doing better after your lessons, and three or four such messages a day, and on New Year’s Eve they write your name in the «Person of the Year» line, it’s more expensive than any money. You realize that you are doing something that benefits people, and they become happy, free, they have an environment, recognition. My values – freedom, environment, recognition»

«If you want to be in shape, analyze what you think and say during the day. To do this, set an alarm to get a notebook every two hours during the week and write down how you feel now. Record a specific emotional state: you are energetic or depressed, active or passive, you want to create or blunt and sleep. And then look and think about what you were doing when you had these feelings. Analyze what you are talking about with your friends. Try to minimize communication with those people who constantly talk to you about problems, try to surround yourself with people who fill you, with whom you talk about good. And so you will create a map of your emotional state in a week. Try to repeat everything that added activity and good mood to you more often. It is impossible to be charismatic if you have chaos, war in your soul, you do not love people, you consider them bad or messengers of danger»

«I believe in lucky cases. You just need to be in the field where this lucky chance can happen. If you believe that you will get wet in the rain, then run where this rain often falls»